Convergence
EVOLUTION OF PROJECTION
WHERE WERE WE IN THE EARLY DAYS OF FILM PROJECTION?
Film projection was invented in the late 1800's and has been an important part of our culture ever since. Even though now many places are projecting motion pictures digitally the concept is still the same. In the early 1900's movie palaces sprang up all over the country, today we call them movie theaters or cinemas. But we no longer have to go to a movie theater to seek out our entertainment, in today's world we are projecting in a sense right into our very homes.
WHERE ARE WE NOW?
Television has been around for a long time. We've brought the moving pictures out of the theater into our homes. So aside from a huge jump in quality with HDTV what is it that makes our era so special? We're still using the same concepts that television has been using for a long time right?
True, but there's much more! We have gone from being a passive viewer, to an active participator in our entertainment viewing experiences.
How have they
converged?-
The new technology has changed the old industry of being a
passive viewer and allows us to respond too, choose and interact with our media
entertainment and news. Gone from story telling to relaying information and
entertainment.
How this medium is
adapted to the usability and adaptability of new media devices-
Antenna/wifi hub technology allows connection to
films, games, news, sports information and much more. DVR makes it possible to
record shows for playback and skip commercials. (This access and connection can also be achieved with tablets, phones and other smart devices).
Hulu, Amazon Instant Video, NetFlix, Veoh,
Clicker, xfinity, AOL, Babelgum, Comedy Central, Joost
Internet/Gaming/Music/Social
Networking
Films are no longer the only use of projection
technology. Even our home theaters have
become places where we listen to our favorite music, use Facebook, play games
and get the weather update.
SO WHO'S USING IT?
Facebook Survey
Strategy
Analytics: Apple to Capture 32 Percent of Connected TV Player Market in 2011
“While connected TV players have not gained mainstream
traction, an increasing number of consumers are buying them, as they offer one
of the easiest ways to get Internet content onto the big TV screen. The lower
price points of the second generation Apple TV and Roku Box have made them more
affordable and compelling to consumers. More than 8 percent of US households
now own a connected TV player, compared to 7 percent of European households.”
Facebook Survey
Cable -37.5%
Satellite-62.5%
Wifi hub-12.5%
WHAT WOULD I RECOMMEND?
Apple iTV- to be released hopefully this year, maybe next...
WHAT I WOULD CHANGE
Ability to rate your movies and have programs to pick movies based on those ratings that you would be interested in.
WHERE ARE WE HEADED?
Lean back-
Move Forward-
Jump In-
Add on???-
Ways to make you more involved, better 3d, holographic images, being able to interact w/ characters, choose the ending, seat movement, incorporate smells?
RECAP
Old media-film projection in movie palaces, new media-digital projection into living room, interaction with media via wifi connection. Programs such as Hulu/Netfilx that allow us to choose our entertainmen. More control over when and what we watch and ability to interact.
